TAS Writing Services can help you build your business with the following kinds of technical content.
Case Studies (Customer Success Stories)
You can think of a case study as a 2-4 page version of a customer testimonial. It is based on a 30-60 minute interview with your customer, and it tells how they were helped by your product or service. It explains the problem they were struggling with, their journey to try to find a solution, and the results they obtained with the help of your product or service.
I especially love using the “power of story” in these studies, to take your customer feedback to the next level. The way I think of it is that a testimonial is just an essay, but a story is a picture.
Testimonials tell. Stories sell!
If you’d like to learn more about case studies and how to use them, please read our white paper: 16 Sure-Fire Ways To Get the Highest ROI From Your B2B Case Studies.
White Papers and Ebooks
White papers and ebooks are materials that help your potential customers solve problems. There is a lot of flexibility in how these are defined, but a white paper is generally 10-20 pages long, while an ebook is more than 20 pages long.
You don’t market your products and services directly in white papers and ebooks. Rather, you help your potential customer solve a difficult problem, by explaining the problem, discussing several possible solutions, and then presenting the best solution to the problem. The intent is that your potential customer will have enough information to solve the problem, but will also understand that it is a difficult problem for them to solve by themselves. You then close with a brief statement that says, essentially, “By the way, we specialize in solving this problem and can help you if you are interested.”
White papers and ebooks present you as experts in the field who want your customers to succeed. They are also a very low-pressure marketing tool. Many companies offer their white papers and ebooks as free downloads in return for joining an email list. Then they continue sending whitepapers, case studies and other content to this email list, in the hopes that some of the people on the list will become interested in the products and services they are offering.
TAS Writing Services offers three kinds of articles: Attractors, Retainers, and Closers.
Attractors are articles that use SEO techniques to get more traffic from Google and other search engines. They attract new readers to your blog.
But once you have new readers, you need to keep them on your site by giving them more detail and other interesting articles to read. I call this second type of article “retainers”.
Finally, you need to do business with your new readers and followers. Nobody knows how Google does its job, but many SEO experts believe that Google doesn’t like to give good rankings to pages that do a lot of selling. So you need to keep your sales pitches on separate pages, and then link to these pages from your Attractors and Retainers. I call this third type of article “closers”. Closers can include product reviews, tutorials teaching how to use your own products, and so on.
Content Plan and Content Briefs
Do you have trouble coming up with ideas? We will give you 50 or more titles, in a traffic-attraction plan that is based on the topics your customers are already searching for.
These plans include detailed content briefs for the best topics. What is a brief? Well, it’s like an outline, only better. A content brief is a results-oriented analysis that gets your article noticed by Google and other search engines, bringing more engaged readers and warm leads to your website.
TAS Writing Services can also help you with research and technical writing projects, and with setting up your websites and funnels.